Transparent Pricing That Scales With Your Team
Innovo Coach is licensed per user with annual agreements. Every implementation includes unlimited AI-powered sales simulations and custom buyer personas built from your real customers, competitors, and sales environment.
Users
1-10
- 49
Monthly
FIRST 2 PERSONAS
$2,500 ($1,250 each)
ADDITIONAL PERSONAS
$2,500 each
Users
11-50
- 39
Monthly
FIRST 2 PERSONAS
$2,500 ($1,250 each)
ADDITIONAL PERSONAS
$2,500 each
Users
51-100
- 33
Monthly
FIRST 2 PERSONAS
$2,500 ($1,250 each)
ADDITIONAL PERSONAS
$2,500 each
Users
101+
CONTACT
SALES
FIRST 2 PERSONAS
$2,500 ($1,250 each)
ADDITIONAL PERSONAS
$2,500 each
For many teams, improving a single deal outcome more than covers the cost of Innovo Coach.
Every user license includes full access to the Innovo Coach AI simulation platform.
Platform access includes:
- Unlimited AI role-play sessions, available 24/7
- Buyer conversations modeled on your market
- Instant feedback and performance scoring
- Conversation analysis and coaching insights
- Scenario-based practice environments
- Manager dashboards for coaching visibility
How Innovo Coach Creates
Realistic Buyer Personas
Innovo Coach personas are created through a structured discovery process that captures how your buyers evaluate solutions, raise objections, and ultimately make purchasing decisions.
Step 1: Define Your Ideal Customers
We identify your Ideal Customer Profile based on industry, company size, business challenges, buying triggers, and the situations that typically lead prospects to engage a sales team. The process captures the problems buyers are trying to solve and the business outcomes they expect from a solution.
Step 2: Model the Decision Makers
The roles most commonly involved in buying decisions are modeled, including their goals, priorities, objections, decision criteria, KPIs, and success metrics. Each persona reflects how real decision-makers evaluate risk, assess value, and justify purchases.
Step 3: Recreate the Sales Environment
The simulation incorporates sales process stages, competitive dynamics, value propositions, and common objections. Deal dynamics such as sales cycle length, buying committees, and evaluation pressure points are also modeled.
Step 4: Train the Persona to Behave Like a Real Buyer
AI personas respond like real buyers, adapting their behavior based on how the salesperson asks questions, handles objections, and positions value. They challenge assumptions, raise realistic concerns, and react differently depending on how effectively the conversation is conducted.
The more realistic the practice environment, the faster reps improve.
Frequently Asked Questions
How many personas do we need?
Most teams start with 2–4 personas representing their most common buyer roles.
Is the persona configuration fee a one-time cost?
Yes. Persona development is a one-time configuration fee per persona. Once created, personas can be used across your team for ongoing practice and coaching. If you later want to add additional buyer personas, those can be configured at the same one-time fee.
How long does persona configuration take?
Persona development typically takes about 1 week and includes structured discovery with your team.
Do reps need special training to use the platform?
No. Most reps can begin practicing conversations immediately after onboarding.
Is it possible to add additional personas?
Yes, you can add more personas at any time.
Talk to Our Team
Have questions about pricing, persona configuration, or implementation? Our team can walk you through how Innovo Coach works and help determine the right setup for your sales organization.